American Waterproofers
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Privacy Policy

Last Updated: May 25, 2026

1. Who We Are

This website is operated by American Waterproofers Inc. ("American Waterproofers," "we," "us," or "our"), a family-owned waterproofing and foundation repair contractor based in Etters, Pennsylvania.

  • Address: 183-231 Newberry Commons, Etters, PA 17319
  • Phone: (717) 938-2272
  • Email: info@americanwaterproofers.com

2. Information We Collect

Information you provide. When you submit our contact form or otherwise reach out, we collect your name, email address, phone number, your home or project address (if you share it), and any details you choose to include about the work you're considering.

Information collected automatically. When you browse our site we automatically collect technical information including your IP address, browser type and version, device type and operating system, the pages you visit, the referring URL that sent you to us, time spent on each page, and click events such as button taps, link taps, and form interactions.

3. How We Collect It — Tracking Technologies We Use

We use the following third-party and first-party technologies on this site:

  • Google Analytics 4 (GA4) — usage analytics, event tracking, and conversion measurement.
  • Google Ads — conversion tracking and remarketing audiences for our paid advertising.
  • Google Tag Manager — the tag delivery container we use to manage the scripts above.
  • Cloudflare Turnstile — bot and spam prevention on our contact form.
  • First-party site analytics — page views and contact form interactions stored in our own database so we can respond to inquiries and understand site performance.

These services rely on cookies and similar local-storage technologies in your browser to function.

4. How We Use the Information

  • To respond to your inquiry, schedule an inspection, and provide service.
  • To measure marketing performance and improve our website, content, and service offerings.
  • To prevent fraud, spam, and abuse of our site.

5. Who We Share It With

We do not sell, rent, lease, or otherwise transfer your personal information to third parties for their own marketing or use.

We share information only with the service providers listed in Section 3 (Google and Cloudflare), and only to the extent needed to operate this website. Those providers process data on our behalf under their own privacy terms.

6. Your Choices

  • You can opt out of Google Analytics tracking by adjusting your browser settings or by installing the Google Analytics Opt-out Browser Add-on.
  • You can manage or block cookies in your browser settings. Disabling cookies may break some site features.
  • You can request that we delete information you've shared with us by emailing info@americanwaterproofers.com.

7. Data Retention

We retain lead and customer information for the life of the customer relationship plus seven (7) years for business records, after which it is deleted or anonymized.

8. Children

This site is not directed at children under 13, and we do not knowingly collect personal information from children under 13.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. Material changes will be highlighted on this page.

10. Contact Us

If you have questions about this Privacy Policy or how your information is handled, please reach out: